Note: Marketing work is managed externally by Scott Redding and kicks onto the department. All requests, campaigns, and deliverables flow through his team before reaching Urology staff.
Section Lead
SR
Scott Redding
Marketing & Communications
Active Campaigns & Projects
Department Website Redesign
Comprehensive overhaul of the urology department web presence with provider profiles, patient education, and condition-specific landing pages
Active
Provider Profile Enhancement
Updated headshots, bios, and specialty pages for all faculty across Michigan Medicine digital platforms
Active
Patient Education Materials
Development of condition-specific educational content for pre-visit and post-procedure patient engagement
Active
Social Media & Digital Outreach
Coordinated social media strategy highlighting research breakthroughs, faculty achievements, and patient success stories
Active
Deliverables & Assets
Michigan Medicine Brand Guide
Institutional branding standards
Photo/Video Request
Media services portal
Department Collateral
Brochures, one-pagers, and event materials
Coming Soon